POC is a Swedish brand whose mission is to safe lives and minimize the consequences of accidents among skiers, cyclists and these who practice gravity sports.

Nowadays, the greatest sportsmen in the world wear POC; helmets and suits; including Olympic medalists, world champions, X Game winners or these who search for proper protection when cycling. Thanks to passionate POC team and its mission, the company combines its wishes and technological developments.

The aim of the company was not only designing high-quality helmets but also creating new vision that would combine innovation and safety, protection and productivity. It was possible thanks to profound observation of human behaviors in various situations, the interaction between an individual and natural environment and other road users. The most challenging tasks the company had included creating new specialized products and devising new concept whose aim is to support safe cycling.

To meet the challenges, POC built cooperation with the best experts in perception, visibility colors and contrasts, interpersonal communication, psychology, digital technology or aerodynamics. Versatile knowledge was combined with experience and practice of people engaged in creating products that are necessary to provide safety.