Founded in 1914, Swedish company Haglofs specialises in designing outdoor clothing, footwear and accessories. It has been providing unique and versatile solutions for outdoor activities for more than a century. It is not only one of the leading brands in Scandinavia, but also offers its products in Europe and the East. However, the road to the top has not been easy. Well aware of the potential difficulties on the trail, Haglofs offers the best quality equipment and clothing. These are what keep amateurs and professionals safe and comfortable on every hike.
Visit more than just Sweden
The story of Haglofs
Torsång town s located almost in the heart of Sweden. It is there, in a small hut, that Wiktor Haglofs cut out the design of the first backpack from the fabric he purchased. With the help of a seamstress neighbour, he completed his first design. After adding leather straps and buckles to them, he got on his bike and started selling the backpacks. Gradually, the business brought more and more profits. It was also gaining popularity – workers hired by Wiktor set off even 400 km from their hometown to present the unique backpacks. As the company grew, the production process industrialized, new innovations were introduced, and the collections were given names straight from the nature. It became Haglofs’ tradition. After changing the business concept in the 90s, Haglofs started the production of clothing. It contributed to the strengthening of the brand on the Scandinavian market. The following years are bout building the brand’s value.
One of the slogans of the Haglofs campaign perfectly describes the attitude that we should follow when deciding to shop clothes by this premium brand. Thanks to Haglofs you save in the longer perspective. This is due to well-cut design and high quality materials that are very durable. Extreme weather conditions and exploring unknown places inspired Haglofs to create outdoor clothes. Searching for exceptional landscapes you have to be prepared for anything - wearing Haglofs clothes you don’t have to worry about comfort. Constant modernizations of the projects will allow you to fully experience the adventures that await you on a mountain trail or a forest path. 
Save money - buy costly clothing
Lowland hills, flowing river, dense forests, and snow-capped mountain peaks Nature is open for you, discover its beauty in the best style with Haglofs. Don’t be scared to explore unknown waters and awaken your curiosity about the world. Do you enjoy everyday jogging, organize a weekend getaway or wander the street of the city? Haglofs clothes will serve you well regardless of the weather conditions. Opting for the outdoor brand with a tradition you can be sure that it tries to have as little impact on the natural environment as possible. Apart from the responsible production process proved by bluesign®, most clothes by Haglofs is produced from recycled materials and ecological cotton. The awareness of responsibility for the state of nature means that Haglofs brand is constantly developing to provide the best quality products for all outdoor enthusiasts.
For all seasons: Haglofs clothes
