Giorgio Armani - great name, huge experience, talent and taste. He was born in 1934 in Piacenza, in the South of Italy. He wanted to become a doctor, however after two years of studying medicine he changed his mind and decided to educate himself in the field of photography. In 1954 he started his adventure with fashion. At first, he worked for business house La Rainascente where he decorated window displays. After seven years he was educated by Nino Cerutti, a designer. He set up his business in 1975. At first, he designed only men’s fashion, classic suits made from the best quality fabrics, finished in an elaborate and elegant style. First collections for women appeared in mid 80s. Jackets were his favourite garments. He spent many seasons changing their stiff fashion and cut. Comfort, elegance and easy style are very essential for Armani.

Collections from Armani does not only consist of exclusive men’s clothes (bespoke) and women’s (haute couture) but also luxury sports clothes. Armani introduced EA7 which is a brand inspired by Adriy Shevchenko achievements, who played in AC Milan and wore a T-shirt with number 7. Armani never hid his interests in sport - he is a president of basketball team Olimpia Milano, he designed for both English national football team and since 2007 for Chelsea players. He also took part in creating outfits for the Olympic games in London and Rio de Janeiro. EA7 collection is distinguished by minimalism and elegance. Classic clothes perfectly combine with a dignified logo of the brand EA7. They are characterized by technological solutions, for example: wind and water resistance and breathability. Materials used in EA7 designs are elastic and quick-drying. They are perfect for intensive work-out at a gym or during fitness classes.